With millions of websites on the internet, how do you make your company stand out amongst competitors? Stay ahead of the competition with these web design trends for 2017 that will help grow brand awareness and increase traffic and leads.
1. Storytelling
How your website reflects your brand is critical to your company’s success. If it is not an accurate representation of your brand, you could lose trust with potential customers.
One way to impress customers is to establish a good story. As a customer navigates through your website, they should always get the “feel” of what your company does. A distinct color palette, product highlights, or brand taglines in the copy, all help tell a story.
For example, look at pediatric dentists Jenkins & LeBlanc’s website. Everything from their colors to images gives the impression of what their company represents.
2. Flat Design
Set your website up to have easy navigation and clear calls to action by using flat design. This changes the structure of a website by removing three-dimensionality and scales better for mobile users. It often uses white space and clear typography, which allows your products and services to stand out.
Take a look at the website, Send Thanks To, a platform that allows anyone to send quick digital cards. Their flat design creates a clear call to action of who you want to send a card to. There is no clutter or distractions for website visitors so they interact with exactly what you display.
3. Images and Videos
If your photos were taken a decade ago, it’s time for an update. Consider hiring a professional photographer to take pictures of your business instead of using stock photos. This will help refresh your brand with an “insider look.”
Incorporating videos is another creative way to “show” your company rather than “tell.” For example, you could use videos to highlight your products and services. Leonard & Church, a hand-crafted watch company and Lucid Motors, a luxury mobility company, do an excellent job of this on their home pages.
4. Mobile Responsive
Each year people spend more and more time on their mobile devices and tablets, but many websites aren’t designed to account for different screen sizes and load times. If your website isn’t optimized for customers who use mobile phones and tablets, you may be turning potential business away.
Mobile friendly websites make it easier for customers to access your website, but it also makes it simpler to navigate when purchasing your products as well as connect with you on social platforms.
Etsy, an e-commerce website where people can buy and sell vintage and handmade items, has a mobile friendly website which easily allows viewers to search for specific items or shop by category on any platform.
5. Search Engine Optimization (SEO)
SEO increases your website’s visibility when people are searching for words related to your services or products on search engines. Certain SEO tactics like editing content or updating title and meta tags can do wonders for your website’s ranking on search engines.
Harness the power of SEO with these tips.
Do You Need Help Implementing Ideas for Your Website?
Get ahead of the web design trends for 2017. Whether you need to revamp your brand or make your website mobile friendly, Strategy, LLC can help. Contact us to get started.
