Customers should be the focus of every business. Without them the business will fail because it won’t make any profit. You must create and nurture lead generating websites to attract potential customers, or leads, and increase your business. This can seem daunting, but with most leads existing online, having a lead generating website is a must. Here are five ways you can improve your website to generate more leads.
1. Find the Perfect Keywords
Less than 1% of Google searchers click on links from the second results page. This makes the competition to have your site appear as one of the first results fierce. Finding the right keywords can help. Keywords are the words or phrases people use when they search for anything online. But not just any word or phrase will do. You need to research keywords using tools like SE Ranking to compare the search volume, search difficulty, and competition of each word. This tells you how many people search these words, how difficult it will be to be one of the top results, and how many other websites are also using this keyword. This gives you the information needed to strategically pick and use keywords to your advantage.
Once you’ve found a solid keyword that people are searching for and you can easily compete with, you can implement them into your content. Include your keyword in your website page’s title tag, meta description, and throughout the copy. This lets the search engine know how relevant your site is to the searcher’s intent. Be careful not to overuse keywords in your website’s copy though. This keyword stuffing can make your content awkward to read which will turn people away and negatively affect your spot on the search engine’s results page.
The keyword research doesn’t end here though. It’s not enough to sprinkle the keywords around your website, you must implement them with your audience in mind. Why is your audience searching that particular keyword or phrase? Often, they are searching for an answer to a problem. You must answer this question on your website if you want to keep potential customers on your page. Websites are only lead generating websites if consumers become leads. If you don’t solve the problem they looked up, then they will leave your page and forget all about your business.
2. Discover Where Your Traffic Comes From
If you try to appeal to every single consumer who visits your site, you will spread yourself thin and waste valuable time. Do an audit of your website and determine where most of your online traffic comes from. This tells you not only which platforms are the most productive, but also which audience you should focus on. Where is your audience coming from?
- Search engines
- Email marketing
- Social media campaigns
- Blog posts
It’s important to find out which of these strategies is already working for your business. Make sure your campaigns generating traffic are gaining leads before investing in new campaigns.
3. Personalize Your Site to Your Target Audience
Remember, your customers are the most important part of your business. But before they become customers, they are your target audience. If you want leads to stay on your website, make sure your site is not only technically sound, but also connects to your audience. Show potential customers that you understand their problem and have the competence to solve it.
Go back to your website audit and see which pages your visitors spend the most time on. Then, simplify your site as much as possible. If your audience can’t find the information they’re looking for right away, they’ll likely bounce off your site.
Installing a live chat tool on the pages where customers seem stuck on can also help convert leads. These AI chat systems can provide assistance and information to customers all on their own. According to HubSpot, in 2023, 25% of marketers with effective marketing strategies used AI and automation tools like chatbots to create a better experience for their customers. But marketers aren’t the only ones with access to AI tools. Anyone can use them to provide more information to their consumers and encourage brand interaction.
4. Utilize Content Marketing
Another effective way to grow lead generating websites is to create engaging and informative content. There are plenty of options for what kind of content you can create to attract consumers. For example, you can take the keyword research you’ve done and write useful blogs around specific key phrases your potential consumers are searching for. Overtime, this will drive traffic to your website so long as you are posting consistently. Blogs will also show consumers you are knowledgeable about the problem they are facing, building their trust in your business.
Or maybe your potential customers spend more time on social media. Post and share useful content with your followers to build community and trust. And don’t forget to have your posts and profile all lead back to your website, showing your followers a platform that can answer all their questions.
When using content marketing, make sure the content actually answers the visitor’s question. No one is happy when the link they clicked on doesn’t give them the information they thought they were getting. Include internal links to more information and offers on these landing pages to capitalize on your visitor’s curiosity. Keep them invested in your content so they interact with your website and become customers.
5. Nurture Your Leads
Lead generating websites are an ongoing investment, but well worth the work. Keep in contact with your customers so they don’t forget about your business. Start by creating relevant follow-up emails that include great offers and content. By now you should know what your ideal customer wants from your business so continue to make content responding to those wants and share them with your leads. Keep their interest up and they will continue to use your services and even recommend your business to others.
Ready to Turn Your Website into an Impressive Lead Generator?
Plenty of businesses have websites, but only successful businesses have lead generating websites. Without one, people may not even be able to find your site and those that do likely won’t turn into customers. Thankfully with the five simple steps we discussed, anyone can take to make their websites more profitable.
- By researching keywords, you can learn what your target audience is looking for the most.
- Then you can discover how your website visitors are finding your services and how you can make your site easier to navigate.
- After gathering all this information, you can craft compelling and informative content that will draw people to your site.
- And by investing in your relationship with your customers you can keep their business and even gain more in the process.
Maintaining a lead generating website takes constant work but is also extremely rewarding. Are you ready to turn your website into an impressive lead generator? Schedule a free consultation with Strategy to learn how we can help transform your website into a lead generating machine.
