STRATEGY

In a few days (March 30th), Facebook will roll out the mandatory update of the new Timeline to all Facebook Pages. The new timeline will completely change the layout of your current page and provides some great opportunities to easily brand your Facebook Page. While the update happens automatically on March 30th, you can update your page to the new Timeline now. By the way, if you have a custom Facebook landing page…it will be replaced; custom landing pages are no longer allowed.

Here are a few key features to be aware of when updating to the Timeline:

The Cover Image

You can now upload a new cover image to your timeline and provides an excellent branding opportunity for your organization. The cover image needs to be 851 pixels wide and 315 pixels tall. If you try uploading a different size, Facebook will stretch or crop the image to fit. For best results make your image fit the exact dimensions.

Cover images may not include price or purchase information, contact information, references to user interface elements (i.e. Like, Share, etc.), or calls to action (i.e. Call now!).

Here are some examples of Facebook Pages with the new Timeline…

The Thumbnail Image

Your current thumbnail image will overlay the Cover Image, so make sure it fits with your cover theme.

Post as your Page

When fans or page visitors visit your site, you’ll be able to respond to them as your page, this happens automatically if you’re a page admin. This is a great way to have corporate conversations with your fans.

Featured Updates

You can now highlight specific posts which will cause the post to span both columns in the Timeline allowing you to call attention to featured content or events in your organization.

Easier Management Tools

The new interface allows you easier access to new “Likes”, recent notifications, direct messages, and “Insights” which give you analytics information on the traffic or engagement of your Facebook page with your fans.

Your Turn

With the new changes to Facebook Pages you have an opportunity to build and develop your brand in the social arena in a much easier way than previously available. Be sure to take advantage of the opportunity. Contact us today if you need help creating or updating your Facebook Page!